John Viviano, Sr. arrived in St. Louis in 1926. He began his new life as many other Italian immigrants did, he worked at the macaroni factory in downtown St. Louis.
John was fortunate to find a woman who would be his wife for more than 50 years. She was the American born daughter of Italian immigrants and she understood life on the Hill. They married in 1929 just as the Depression was beginning.
John's job at the factory didn't provide enough money for his fledgling family. He began to make bleach in his bathtub at home and sold it to neighborhood businesses. He added cheese and other food products as his business grew. He soon opened a small store. By 1950 he sought a larger location for his growing business.
Our present site celebrates over 50 years in business. The store is only one of many buildings our family owns. Several warehouses allow us to be a virtual Little Italy for many businesses in the Midwest. Now we provide you with our vast inventory of fine Italian foods.